Did someone say cake?

To showcase We Love Cake’s fresh new look and human side, we teamed up with gluten-free queen and best-selling author Becky Excell to share their raspberry ripple slices and capture real public reactions. People were amazed these cakes are gluten, wheat, and milk free – proof that free-from doesn’t mean flavour-free!

We created joyful 15- and 30-second adverts, plus 5-10 second mini-edits for Instagram.