Values and Ethics are central to everything the Cooperative Bank stands for, and their customer-led Ethical Policy, defines what this means for the Bank.
The Ducks were asked to help communicate this to employees and to help colleagues understand the importance of the Ethical Policy, and how it helps differentiate the company from competition.
We created bold memorable graphics for a series of employee engagement sessions including an interactive walkthrough, that will reinforce the key messages. These graphics flowed through to the printed packs for the session delegates, and helped to lock the core values into their everyday work practices.
Adam Orton/ Matt Geeling