“There was a real challenge to make the interactive design appealing to both new museum visitors and the petrol heads. The discussion we had with our clients was to move the exhibition away from being exclusively accessible to just motoring enthusiasts, but to broaden the target audience and appeal to everyone.”
The interactive design featured explainer animations, showing how various engine parts operated, in simple terms.
This included showing the stages of a four stroke cylinder engine, the difference between disc and drum brakes, and types of fuel systems, from turbo-charger to fuel injection. If anyone needs to know how a carburettor works – you know where to ask.
We’re a team in every sense of the word, and work together across disciplines without ego to find the very best solution. With relentless enthusiasm for the work and an excitement about realising a vision.
Credits
- Animation / Illustration
- Adam Orton
Dave Hartill - Design
- Seb Chadwick
- Digital Development
- Alistair Monaghan
- Research & Scripting
- Phil Hewitt
